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The section Methods on the Cambridge Analytica wiki page explains it pretty well. While it’s not proven to be able to directly influence voting, it’s effective at swaying people’s opinions and emotions about subjects.
Ok, what information could they gather and how would they use that to influence an election?
The section Methods on the Cambridge Analytica wiki page explains it pretty well. While it’s not proven to be able to directly influence voting, it’s effective at swaying people’s opinions and emotions about subjects.
So it’s all bullshit then, got it.