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The section Methods on the Cambridge Analytica wiki page explains it pretty well. While it’s not proven to be able to directly influence voting, it’s effective at swaying people’s opinions and emotions about subjects.
The section Methods on the Cambridge Analytica wiki page explains it pretty well. While it’s not proven to be able to directly influence voting, it’s effective at swaying people’s opinions and emotions about subjects.
So it’s all bullshit then, got it.