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Although the founding family’s name was written in the Kanji “豊田” (rendered as “Toyoda”), the company name was changed to a similar word in katakana - トヨタ (rendered as “Toyota”) because the latter has 8 strokes which is regarded as a lucky number in East Asian culture.
Toyoda is the original guy’s name btw
Came here to post this.
https://en.wikipedia.org/wiki/History_of_Toyota#Beginning