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Redbox parent Chicken Soup for the Soul Entertainment has set a deal with TikTok that will see the platform’s short-form videos stream on screens atop some 3,000 Redbox kiosks nationwide. Thi…
Literally why?
Artificial views. It’s the same way cable tv gets their views by having it run in bars, restaurants, airports, etc.
Artificial ad impressions is more like it.
Doesn’t matter if nobody’s watching, the digital ad buyers have no way of knowing.