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The UK telecoms and media regulator, Ofcom, will tomorrow begin enforcing new rules that will only allow broadband ISPs to use terms like “fibre” and “ful
Lest we forget that most consumers typically pay more attention to things like service speed and price than industry jargon and technology acronyms.
Most people are going to use price comparison sites to compare speed to price and go with the best balance for them. Being a nerd I’ll be up for checking out what they actually mean but I can see it being just another thing people click right through along with all the T&Cs.
Most people are going to use price comparison sites to compare speed to price and go with the best balance for them. Being a nerd I’ll be up for checking out what they actually mean but I can see it being just another thing people click right through along with all the T&Cs.