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I’m sure there’s deeper takes on this but from my understanding, it’s a mix of things: 1) he convinced them he’s not like other politicians (which is true, he was not a politician at all) and 2) he convinced them he’s the “pull yourself up by the jockstrap” American dream and everyone can be like him - that’s just the typical American lie they’ve been using for decades if not longer. Then sprinkle a little bit of christofacist fear mongering in there and you got some undereducated folks excited to see someone who’ll “fight” for their American dream.
I’m sure there’s deeper takes on this but from my understanding, it’s a mix of things: 1) he convinced them he’s not like other politicians (which is true, he was not a politician at all) and 2) he convinced them he’s the “pull yourself up by the jockstrap” American dream and everyone can be like him - that’s just the typical American lie they’ve been using for decades if not longer. Then sprinkle a little bit of christofacist fear mongering in there and you got some undereducated folks excited to see someone who’ll “fight” for their American dream.