Warning: Some posts on this platform may contain adult material intended for mature audiences only. Viewer discretion is advised. By clicking ‘Continue’, you confirm that you are 18 years or older and consent to viewing explicit content.
A branded activation like that takes months - there’s 0 way they came on after - maybe upped their sponsor to the next tier when SI wasn’t able to bring on a higher level sponsor so they offered them a bump for more investment (I’ve seen that done lots - like we will let your bathing suits walk if you move from a bronze to silver sponsorship package - but no way were they not already in conversation.
A branded activation like that takes months - there’s 0 way they came on after - maybe upped their sponsor to the next tier when SI wasn’t able to bring on a higher level sponsor so they offered them a bump for more investment (I’ve seen that done lots - like we will let your bathing suits walk if you move from a bronze to silver sponsorship package - but no way were they not already in conversation.