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Countdown supermarkets are set to rebrand back to Woolworths in a move that the Australian supermarket giant says comes as part of a 'transformation programme'.
You could imagine they feel that the Countdown brand has suffered enough over the last few years to make rebranding worthwhile, but this doesn’t seem like the way to win people back, for the reasons you say…
It is a weird time for it, for sure.
You could imagine they feel that the Countdown brand has suffered enough over the last few years to make rebranding worthwhile, but this doesn’t seem like the way to win people back, for the reasons you say…