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Lindt is positioned as a premium supermarket brand in some places where it is usually a little better and more expensive than the default brand eg Cadbury. For many people it would be seen as a bit of a treat over their regular supermarket brand. Some markets have more appreciation and better access to good chocolate than others but it is a relative thing.
Lindt is positioned as a premium supermarket brand in some places where it is usually a little better and more expensive than the default brand eg Cadbury. For many people it would be seen as a bit of a treat over their regular supermarket brand. Some markets have more appreciation and better access to good chocolate than others but it is a relative thing.