• clara@feddit.uk
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      6 months ago

      it’s an example of simpson’s paradox

      https://en.wikipedia.org/wiki/Simpson's_paradox

      a worked example: if england/scotland/wales all use heart ❤️ 49% and use tears of joy 😂 at 51%, and then northern ireland was to use heart ❤️at 100%, you can imagine this would tip the whole uk over

      even more freaky, you could make all 4 constituent countries use heart ❤️ at 49%, make each constituent use a different unique emoji 👍😀🥰😼 at 51% each, and then the aggregate would show that heart ❤️ is still the most used across the UK

      now consider for each place on this map, they are ranking more than just 2 emojis. the map itself says that tears of joy 😂 is only scoring 5% worldwide, and that’s 1st place. with margins of 5% and under to be deemed winner, it’s no wonder funky effects show up

    • crapwittyname@lemm.ee
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      6 months ago

      Volume. They only use heart emojis in morse code to communicate all their messages in NI. Also the entire government website and all companies start and end their webpage with a mandatory 600-heart header/footer, for security.