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At the same time, lawyers also fight the phenomenon because if your product name becomes the concept itself it loses all trademark enforcement. There’s a chart posted on this site somewhere that shows words losing trademark status because of court rulings, but I guess I didn’t save it. The term is “genericized trademark”.
At the same time, lawyers also fight the phenomenon because if your product name becomes the concept itself it loses all trademark enforcement. There’s a chart posted on this site somewhere that shows words losing trademark status because of court rulings, but I guess I didn’t save it. The term is “genericized trademark”.