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Google creates the SEO algorithm which is their secondary product, which enabled them sell their primary product which is advertising
Other companies seek to take advantage of SEO optimization to drive traffic to their site for content, both useful and garbage, which again is their secondary product, as their first product is advertising
Everyone is trying to game the system to bring in the most eyeballs so they can sell advertising to others
Google creates the SEO algorithm which is their secondary product, which enabled them sell their primary product which is advertising
Other companies seek to take advantage of SEO optimization to drive traffic to their site for content, both useful and garbage, which again is their secondary product, as their first product is advertising
Everyone is trying to game the system to bring in the most eyeballs so they can sell advertising to others