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Global smartphone shipments increased 7.8% to 289.4 million units during January-March, with Samsung, at 20.8% market share, clinching the top phonemaker spot from Apple.
you should really be measuring active users - not device purchases.
Why? Device purchases is a measurement of how well the company sells while active users shows how reliable the product is. One is good for business, the other is believed to be less so, ar least by the current batch of CEOs
because iphones are more likely to be passed along to 2nd 3rd and even 4th users, all who add to services revenues and spend in app stores and accesories. you can see by how they hold their value better over more time.
Why? Device purchases is a measurement of how well the company sells while active users shows how reliable the product is. One is good for business, the other is believed to be less so, ar least by the current batch of CEOs
because iphones are more likely to be passed along to 2nd 3rd and even 4th users, all who add to services revenues and spend in app stores and accesories. you can see by how they hold their value better over more time.