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That was the stereotype in the west too, it only reversed when having a tan meant you were wealthy enough to have been on a summer holiday somewhere sunny!
It’s because historically dark skin meant you worked in the fields and were extremely poor.
Light skin meant you did not perform any manual labour and was a sign of wealth.
The blonde hair part is the weirdest bit to me.
That was the stereotype in the west too, it only reversed when having a tan meant you were wealthy enough to have been on a summer holiday somewhere sunny!