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Yeah the creative side of it is nuts. They seem to just throw things at the wall to see what sticks. I used to work in adtech doing web attribution so I’ve got some perspective on that. The upshot of it is that like 90% of a marketing budget is always wasted but no one knows which is the good 10%…
Yeah the creative side of it is nuts. They seem to just throw things at the wall to see what sticks. I used to work in adtech doing web attribution so I’ve got some perspective on that. The upshot of it is that like 90% of a marketing budget is always wasted but no one knows which is the good 10%…
Made a comment a wee while ago with more details if you are interested - https://lemmy.world/comment/7031249