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I mean, I used to believe people were better at keeping track of those things, but now I know a lot of people aren’t even aware of all of their subscriptions.
It’s likely a fair amount of people forget and later get charged for quite a while, they just bank on those.
Exactly. Even if you only let one or two payment cycles go by and then cancel, that’s still money in the bank, and-- perhaps more importantly-- someone’s KPI (like “number of paid conversions” or something) goes up. It’s a “win” for someone, even if you feel cheated.
I mean, I used to believe people were better at keeping track of those things, but now I know a lot of people aren’t even aware of all of their subscriptions.
It’s likely a fair amount of people forget and later get charged for quite a while, they just bank on those.
Exactly. Even if you only let one or two payment cycles go by and then cancel, that’s still money in the bank, and-- perhaps more importantly-- someone’s KPI (like “number of paid conversions” or something) goes up. It’s a “win” for someone, even if you feel cheated.