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You either need the company to commit to making software for it even when hardware sales are lacking (Wii U is a decent example, had really good Nintendo made games despite bad sales), or be a company with such a dedicated fan base that they’ll buy your product regardless of if the software support is there or not (Apple for example).
You either need the company to commit to making software for it even when hardware sales are lacking (Wii U is a decent example, had really good Nintendo made games despite bad sales), or be a company with such a dedicated fan base that they’ll buy your product regardless of if the software support is there or not (Apple for example).