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Someone recently posted a hot tip about adding "before:2023" to Google web searches and I forget who it was but wow what a huge difference it makes. So thank you to whoever that was. It gets rid of so much AI-generated SEO crap.
You’re apparently worth something like $40/month to Google.
So they’re already at a competitive disadvantage to services where you are the product and not the customer.
Stuff’s not free.