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160,000 actors have walked off the job, completely shutting down Hollywood.The actors union, SAG-AFTRA, is striking side by side with the writers union, WGA....
I do too hope the strikes are successful. That said, you’ve likely already been consuming generative technology for some time now. Disney alone has nearly a decade of research into it already. Advanced VFX applications use all sorts of generative tech too. When I was working in LA we referenced public data all the time. I know it’s gotten a huge spotlight on it given private AI capitalizing/evangelizing it all but the very real threat of digital scabs taking people’s jobs needs the biggest spotlight right now. I do think the tables will turn if nothing good can come out of Hollywood and those artists begin weaponizing that same tech against the execs. I see what studios are doing as no different than impersonation & identity theft by using this tech to limit working hours to skirt union protections.
I do too hope the strikes are successful. That said, you’ve likely already been consuming generative technology for some time now. Disney alone has nearly a decade of research into it already. Advanced VFX applications use all sorts of generative tech too. When I was working in LA we referenced public data all the time. I know it’s gotten a huge spotlight on it given private AI capitalizing/evangelizing it all but the very real threat of digital scabs taking people’s jobs needs the biggest spotlight right now. I do think the tables will turn if nothing good can come out of Hollywood and those artists begin weaponizing that same tech against the execs. I see what studios are doing as no different than impersonation & identity theft by using this tech to limit working hours to skirt union protections.