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Even though I pronounce it “jif” too, I am tired of seeing arguments that rely on how other words are pronounced. You are not helping the cause, as these arguments are too easily countered. There are much more convincing arguments to be made, such as how “jif” is more practical since it can’t be confused with “gift,” and how the creator was making a reference to the word “jiffy.”
Even though I pronounce it “jif” too, I am tired of seeing arguments that rely on how other words are pronounced. You are not helping the cause, as these arguments are too easily countered. There are much more convincing arguments to be made, such as how “jif” is more practical since it can’t be confused with “gift,” and how the creator was making a reference to the word “jiffy.”