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A social media backlash to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours shows a limit to where, when and for what U.S. consumers will trade more cash for convenience.
If Wendy’s hadn’t announced/advertised their new variable pricing strategy, fewer people would’ve noticed, And there wouldn’t be this backlash.
People don’t really notice fast food prices until theyve already paid and sometimes they still don’t even notice until much later In retrospect.