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So, not surge pricing but slump pricing. I agree the marketing value, but I think the urge to offset the revenue reduction by raising the “standard” or non-discounted price will prove irresistible to the bean counters.
So, not surge pricing but slump pricing. I agree the marketing value, but I think the urge to offset the revenue reduction by raising the “standard” or non-discounted price will prove irresistible to the bean counters.