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It’s not just you—Google Search is getting worse. A new study from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence looked at Google search quality for a year and found the company is losing the war against SEO (Search Engine Optimization) spam.
They’re also not particularly motivated to try harder. They don’t have a lot of competition, and they make a lot of money this way. And their leadership are idiots.
Ars had an article about it: https://arstechnica.com/gadgets/2024/01/google-search-is-losing-the-fight-with-seo-spam-study-says/
They’re also not particularly motivated to try harder. They don’t have a lot of competition, and they make a lot of money this way. And their leadership are idiots.
They also can’t. The algorithm is a black box to them, so figuring out why a given SEO tactic works is a fool’s errand.
It’s a cat and mouse game, where a working tactic will rapidly proliferate.