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HP is very insistent that users of its printers don't turn to cheaper third-party alternatives for their ink cartridges. It introduced a feature called Dynamic Security in...
I mean, yeah. Cost of acquisition is a thing. I’m hardly an exec, but basically it’s amortizing total cost of acquisition efforts over net new subs.
In no way do I intend to defend the shitshow that is HP. Just pointing out it’s a valid metric.