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It all depends on Amazon’s accounting, and whether or not they want it to be profitable.
They can pretend that people are subscribing to prime just for the videos, and then it becomes profitable. Or, they can pretend that people are subscribing to prime for the shipping, and prime video is just a loss-leader they use to encourage people to subscribe.
It all depends on Amazon’s accounting, and whether or not they want it to be profitable.
They can pretend that people are subscribing to prime just for the videos, and then it becomes profitable. Or, they can pretend that people are subscribing to prime for the shipping, and prime video is just a loss-leader they use to encourage people to subscribe.