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You have the software design costs, which are high but one-off, so they’re amortised over the entire production - and it’s either the same or nearly the same across each brand’s entire range
I wonder if it’s a planning issue. Buttons you have to actually plan out. Touchscreen? Plop it in.
You have the software design costs, which are high but one-off, so they’re amortised over the entire production - and it’s either the same or nearly the same across each brand’s entire range