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What's more, only 36 percent of those surveyed said they acquire PC games at full price, meaning the remaining majority prefer to wait for discounts or bundles,...
That doesn’t surprise me. I can only think of a couple games I bought at or near full price. One was a game that was priced fairly recently at $30(usd) msrp and I think I got it for $3 off and the other was at $60. Otherwise I generally wait. If developers want to raise msrp prices to $70, most will still wait, but will end up paying $3 to $6 probably on average more. When you consider inflation over the years it is surprising they don’t already have a much higher price.
That doesn’t surprise me. I can only think of a couple games I bought at or near full price. One was a game that was priced fairly recently at $30(usd) msrp and I think I got it for $3 off and the other was at $60. Otherwise I generally wait. If developers want to raise msrp prices to $70, most will still wait, but will end up paying $3 to $6 probably on average more. When you consider inflation over the years it is surprising they don’t already have a much higher price.