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The way I remember that Affect is active. You affect things. Effect is passive, and is the result of something. Affect is a verb (and I think sometimes can be a descriptor). Effect is always a noun. So you can have the resulting effect of an experiment, but if you mess with some variables, you have affected the effect.
Though, in this case, you’re turning the noun into a verb, so you could make the case for either use I think. If you hyphenate it though you can leave it as is without thought. "Streisand-effecting.
Years ago I had a CEO of the company I worked at make a similar comment; “affect/effect. No one really knows which one to use.” So my contrarian, anti-authority ass just looked it up right then and decided to always know.
In this case, it looks more like it’s Streisand effecting. (Affecting?)
The way I remember that Affect is active. You affect things. Effect is passive, and is the result of something. Affect is a verb (and I think sometimes can be a descriptor). Effect is always a noun. So you can have the resulting effect of an experiment, but if you mess with some variables, you have affected the effect.
Though, in this case, you’re turning the noun into a verb, so you could make the case for either use I think. If you hyphenate it though you can leave it as is without thought. "Streisand-effecting.
Years ago I had a CEO of the company I worked at make a similar comment; “affect/effect. No one really knows which one to use.” So my contrarian, anti-authority ass just looked it up right then and decided to always know.