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Old marketing strat. The idea is just to get people talking about the brand. If the limited-run item doesn’t sell, or if there isn’t an uptick in the regular product’s sales (normally there isn’t) it’s no big deal. The brand got more staying power in the public’s mind. That’s what matter.
Old marketing strat. The idea is just to get people talking about the brand. If the limited-run item doesn’t sell, or if there isn’t an uptick in the regular product’s sales (normally there isn’t) it’s no big deal. The brand got more staying power in the public’s mind. That’s what matter.