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During the pandemic, plant-based meat consumption and media coverage exploded. Now, a host of trend pieces decry its demise. That shift is no organic accident.
The article posted by OP isn’t about TVP though? It specifically mentioned Beyond meat.
TVP has always been pretty popular among vegetarians, they are just in a different category with the newer plant based meat discussed in the article.
(Just in case of any misunderstanding. I like TVP also.)