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If you can pit your products against each other, it gives the illusion of choice. The many flavors of toothpaste for example, while being owned by one company.
Common marketing strategy.
If you can pit your products against each other, it gives the illusion of choice. The many flavors of toothpaste for example, while being owned by one company.
My favorites are Google Maps and Waze, and PayPal and Venmo.