Warning: Some posts on this platform may contain adult material intended for mature audiences only. Viewer discretion is advised. By clicking ‘Continue’, you confirm that you are 18 years or older and consent to viewing explicit content.
I doubt Reddit builds a decent search engine, that doesn’t actually help them at all.
If users can search, they find a previous post pertaining to what they want to see/know and they move on.
If there’s no search, users can’t find old posts or comments so they make new posts about a previously posted topic and more comments are made as other users react. That’s more content, even if low quality from a user perspective, that shows engagement which can be sold to advertisers.
That’s before considering the engineering effort it takes to make a good search engine, constantly fine tune that algorithm, and try to outpace those that are trying to game the search algorithm.
I doubt Reddit builds a decent search engine, that doesn’t actually help them at all.
If users can search, they find a previous post pertaining to what they want to see/know and they move on.
If there’s no search, users can’t find old posts or comments so they make new posts about a previously posted topic and more comments are made as other users react. That’s more content, even if low quality from a user perspective, that shows engagement which can be sold to advertisers.
That’s before considering the engineering effort it takes to make a good search engine, constantly fine tune that algorithm, and try to outpace those that are trying to game the search algorithm.