• jettrscga@lemmy.world
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    1 year ago

    Coincidentally, I was just reading a news article about Chipotle doing exactly that - raising prices while losing customers.

    Even companies that have seen customers pull back due to the higher prices reported higher sales, because those higher prices offset volume declines.

    PepsiCo, for example, reported … sales rose nearly 7% to $23.45 billion. The … company said it increased prices globally by 11% on average… In that time, PepsiCo’s volume fell 2.5%.

      • jettrscga@lemmy.world
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        1 year ago

        I suppose so, but if everyone does it at once within every market sector it seems to just become inflation.

        • bastion@feddit.nl
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          1 year ago

          Nah, that’s just actual inflation. You know the deficit that the government runs on now, and the bug private-sector and general-public bailouts of the last two decades?

          Yeah, that’s just printing money. Selling the overall value of the dollar to make ends meet today.

          • spiderplant@lemm.ee
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            1 year ago

            If companies are reporting larger profits after adjusting their prices for inflation then customers are met with inflation that is larger than the reported inflation rate.