Warning: Some posts on this platform may contain adult material intended for mature audiences only. Viewer discretion is advised. By clicking ‘Continue’, you confirm that you are 18 years or older and consent to viewing explicit content.
Despite proclamations from X CEO Linda Yaccarino that usage of the social network was at an all-time high this summer, a new report is throwing cold water
On mobile devices in the U.S., performance had also declined 17.8% year-over-year, based on monthly active users on iOS and Android.
The firm’s estimates are determined by machine learning algorithms powered by millions of websites and apps’ first-party analytics, including through its own consumer products that measure device traffic data as well as through partnerships with other companies, including ISPs, other measurement firms, and demand-side platforms.
The report also indicates that X’s declines are part of a broader shift, as web traffic to the top 100 social networks and online communities the firm tracks were also down by 3.7% in September, save TikTok, which grew 22.8% on a global basis.
On mobile, the same trend was true, but X’s monthly active users declined by 17.8% in September, compared with Facebook and Instagram, down by 8% and 3.7%, respectively.
In addition, Similarweb’s analysis touches on the declining importance of X in the news ecosystem, noting that three years ago, The New York Times would receive 3-4% of its traffic from Twitter, but that’s now down to less than 1%.
Yaccarino also shared other figures at an event in October, noting that people are spending 14% more time on X, with a 20% increase in consuming video and that 1.5 million sign up for X daily, up 4% year-over-year.
The original article contains 723 words, the summary contains 217 words. Saved 70%. I’m a bot and I’m open source!
This is the best summary I could come up with:
On mobile devices in the U.S., performance had also declined 17.8% year-over-year, based on monthly active users on iOS and Android.
The firm’s estimates are determined by machine learning algorithms powered by millions of websites and apps’ first-party analytics, including through its own consumer products that measure device traffic data as well as through partnerships with other companies, including ISPs, other measurement firms, and demand-side platforms.
The report also indicates that X’s declines are part of a broader shift, as web traffic to the top 100 social networks and online communities the firm tracks were also down by 3.7% in September, save TikTok, which grew 22.8% on a global basis.
On mobile, the same trend was true, but X’s monthly active users declined by 17.8% in September, compared with Facebook and Instagram, down by 8% and 3.7%, respectively.
In addition, Similarweb’s analysis touches on the declining importance of X in the news ecosystem, noting that three years ago, The New York Times would receive 3-4% of its traffic from Twitter, but that’s now down to less than 1%.
Yaccarino also shared other figures at an event in October, noting that people are spending 14% more time on X, with a 20% increase in consuming video and that 1.5 million sign up for X daily, up 4% year-over-year.
The original article contains 723 words, the summary contains 217 words. Saved 70%. I’m a bot and I’m open source!