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It’s because IPAs are stupid fast to make. As a home brewer I can have an IPA done inside two weeks. That Scotch ale? It’s probably close to done and has been sitting for 4 months. And don’t even get me started on posters and stouts.
I know this - my husband is actually a small batch brewer himself - but IPAs very much dominate the market, which is what i was poking fun at
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It’s because IPAs are stupid fast to make. As a home brewer I can have an IPA done inside two weeks. That Scotch ale? It’s probably close to done and has been sitting for 4 months. And don’t even get me started on posters and stouts.
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One of the main ones. Couple with a bunch of marketing and you have a winner.