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The data has so many more uses than just ads. They sell the data, use it to train AI, etc. The data itself is more valuable than their entire ad network.
their data is worthless if they can’t serve ads
They’re serving ads just fine. They’re now targeting those that don’t want the ads and actively try to avoid them. That’s the main difference.
The data has so many more uses than just ads. They sell the data, use it to train AI, etc. The data itself is more valuable than their entire ad network.