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As of 2016, Kraft describes Cheez Whiz as a “cheese dip” with the word cheese spelled correctly. According to a Kraft spokesman, the product does include cheese, but the company has chosen to list its parts—such as cheese culture and milk—instead of cheese as a component itself
I was a bit mistaken before: It’s not 50% cheese as such but 50% of dry weight must be cheese, and at least 20% of the product must be dry weight. But they’re not calling it Schmelzkäsezubereitung so chances are it isn’t. Also WTF is “cheddar cheese and vegetable oil” supposed to mean as a combined percentage. I’m kinda surprised it’s even legal but they’re definitely telling on themselves, there.
I’m in a hurry, so wikipedia, but
Cheez Whiz doesn’t seem to come in spray bottles, the Kraft spray stuff seems to be Cheese Zip.
Going by the amazon listing Cheese Zip’s German ingredient list is
I was a bit mistaken before: It’s not 50% cheese as such but 50% of dry weight must be cheese, and at least 20% of the product must be dry weight. But they’re not calling it Schmelzkäsezubereitung so chances are it isn’t. Also WTF is “cheddar cheese and vegetable oil” supposed to mean as a combined percentage. I’m kinda surprised it’s even legal but they’re definitely telling on themselves, there.
This stuff is a melt cheese preparation, essentially our version of Cheez Whiz I think: