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The first film in an ambitious planned horror trilogy is being read last rites by critics after Universal shelled out $400 million for the rights alone. But could strong box office tracking make the studio's faith pay off?
Is that a lot just for the rights? Sounds like a lot.
For a dead franchise like The Exorcist? Yup. But Universal also gets rights to use in theme parks and streaming, so they MIGHT make their money back.
That’s why you hear it’s a big gamble for this new trilogy of Exorcist movies.