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It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
An estimated $4 to $20 billion in value, what is he thinking?
Jack Dorsey did not make that decision. The company had a board that made the decision.
The board members they all loved a golden parachute with a valuation like that