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Abstractly, whatever isn’t generic enough that multiple companies could want the name. For example, you shouldn’t be able to name an online chatroom company something like “Chat” and expect to have the trademark enforced.
What do you think is a reasonable cutoff for a trademark?
5 letters? 3? 2?
A full word that you made up.
Abstractly, whatever isn’t generic enough that multiple companies could want the name. For example, you shouldn’t be able to name an online chatroom company something like “Chat” and expect to have the trademark enforced.
Idk how to make it more concrete.