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"We have nowhere else to go and Amazon know it." The FTC and states are going after Amazon, largely for stopping merchants from offering discounts elsewhere.
And yet they’re still able to rake in cash, weird. Almost like some random JP Morgan analyst is telling half a story to slant it how they want.
If Amazon was “losing” money on Prime they’d raise the price. It really is that simple, all the creative accounting in the world doesn’t change that.
edit; you know how you can cost Amazon $1k per year? Cancel prime and stop buying so much bullshit.