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In a confidential memo to the Republican party, Luntz is credited with advising the Bush administration that the phrase “global warming” should be abandoned in favour of “climate change”, which he called a “less frightening” phrase than the former.
Hm I always remember hearing this:
https://en.m.wikipedia.org/wiki/Frank_Luntz
https://www.theguardian.com/environment/2014/may/27/americans-climate-change-global-warming-yale-report