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Yeah, if that’s real gold flake, I don’t want to know what this shoot cost.
Not that much… Gold flake is about £15 for a pack of 30 2" square sheets of gold flake for cake decorations.
Gold can be beaten to hear a few hundred atom thickness without becoming completely destroyed (https://hypertextbook.com/facts/1999/JeniferVilfranc.shtml).
1oz, which is about £1,200 give or take, can make 300 square foot of leaf. This photo shoot… Isn’t that expensive.