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We are not sustainable. And neither is any other device maker. This industry is full of “feel good” messaging, but generates 50 million metric tons of e-waste each year. We believe there's a better way.
When you have a new iPhone, and Apple and other companies purposely make older devices less useful then they really are, that’s part of the waste, as it encourages people to get rid of their old phones more frequently.
When you have a new iPhone, and Apple and other companies purposely make older devices less useful then they really are, that’s part of the waste, as it encourages people to get rid of their old phones more frequently.