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While I don’t like that particular art form and choose not to look at it whenever possible, I’d say yes.
A lot of art tries to get you to think, feel or do something and I don’t see how this is fundamentally different, even though it seems a little sick at first. From the perspective of, say, the graphic designer for the ad campaign, it might very well be art.
So is marketing material art? Is it art if the message is “give me money” or “buy this product?”
While I don’t like that particular art form and choose not to look at it whenever possible, I’d say yes. A lot of art tries to get you to think, feel or do something and I don’t see how this is fundamentally different, even though it seems a little sick at first. From the perspective of, say, the graphic designer for the ad campaign, it might very well be art.
There’s nothing more avant-garde than embracing surface-level materialism