Warning: Some posts on this platform may contain adult material intended for mature audiences only. Viewer discretion is advised. By clicking ‘Continue’, you confirm that you are 18 years or older and consent to viewing explicit content.
When the FT started out, newspapers were black and white. But in 1893 – five years after the FT was founded – we began to publish the paper in a light salmon colour, to stand apart from competitors on the newsstand, and reduce costs by using unbleached recycled paper.
Had a hunch from the bg color: Source
Edit: Paywall Bypass
Does FT have that color copyrighted/trademarked? They’re the only ones who seem to use it
It’s the color of their paper: