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Most people don’t use most of the coupons. And the company bets on that, no matter what the *potential * value of the coupons is.
It’s the same with mail-in rebates. The promise of them can drive additional sales, but since 40-60% never get claimed, it’s just extra profits at the end of the day.
Most people don’t use most of the coupons. And the company bets on that, no matter what the *potential * value of the coupons is.
It’s the same with mail-in rebates. The promise of them can drive additional sales, but since 40-60% never get claimed, it’s just extra profits at the end of the day.