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You’re going to find that the appetite for un-targeted advertising to be much lower than that of targeted. The ROI for un-targeted blast is much lower than a smaller more focused targeted campaign.
As such, you’ll either see even more ads on the same content (in order to obtain similar level of revenue for the publisher), or, as the other user suggested, free ad supported service be a thing of the past.
Neither of which are good for the mass audience. People already aren’t willing to pay $1 to remove ads on most free ad supported apps, you’re going to find small businesses collapse left right and centre as result of the change.
People are not willing to get ads into every orifice, just nobody’s asking them. Ad blockers are reactive.
Bigger businesses will feel more pain, I can promise you that. Smaller businesses do not benefit from this ecosystem, quite the opposite - it heats up those who pay more for advertising, or those who are partners with those doing advertising.
As of payments again - when you are getting ads into your face with a message that you can pay to use something without them, you naturally feel against it.
You’re going to find that the appetite for un-targeted advertising to be much lower than that of targeted. The ROI for un-targeted blast is much lower than a smaller more focused targeted campaign.
As such, you’ll either see even more ads on the same content (in order to obtain similar level of revenue for the publisher), or, as the other user suggested, free ad supported service be a thing of the past.
Neither of which are good for the mass audience. People already aren’t willing to pay $1 to remove ads on most free ad supported apps, you’re going to find small businesses collapse left right and centre as result of the change.
Nothing worth feeling bad for will collapse.
People are not willing to get ads into every orifice, just nobody’s asking them. Ad blockers are reactive.
Bigger businesses will feel more pain, I can promise you that. Smaller businesses do not benefit from this ecosystem, quite the opposite - it heats up those who pay more for advertising, or those who are partners with those doing advertising.
As of payments again - when you are getting ads into your face with a message that you can pay to use something without them, you naturally feel against it.