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I know only one case where this shrinkflation thing was stopped - one beer company decided to sell 0.4l cans, because “that’s what the customers want”. It turned out pretty fast that wasn’t what their customers wanted :)
I know only one case where this shrinkflation thing was stopped - one beer company decided to sell 0.4l cans, because “that’s what the customers want”. It turned out pretty fast that wasn’t what their customers wanted :)