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Certainly, but Apple was comparing itself to other computer companies with international reach, not to the white box PCs coming out of the Floppy Wizard store in the strip center.
Certainly, but Apple was comparing itself to other computer companies with international reach, not to the white box PCs coming out of the Floppy Wizard store in the strip center.
A lot of larger companies like Compaq etc. were making “respectable” PCs by then and selling them in big quantities in direct competition to IBM.